Thursday, February 25, 2010

Disabled model to feature in high street campaign

Congratulations to Debenhams who are featuring wheelchair using model Shannon Murray as part of their shop window campaign for their new Principles range.

Let's hope this is the first of many advertising campaigns to feature women as we really are.


DeeDee Ramona said...

This is the result of Gok Wan's campaign on How To Look Good Naked. He did 3 shows featuring disabled women and also through the 3 shows was a feature where 2 ladies selected a disabled model and did the necessary research to get the likes of Debenhams to consider using her for their campaigns.

I'm delighted it has paid off!

Fire Byrd said...

So Gok's show works then!
Is she the model who the two women getting the campaign off the ground chose when the show was on featuring disabled people?

alhi said...

If it's the picture that your hyperlink leads to, I'm a bit disappointed they had to have her lying on the ground with her feet on her chair. Why couldn't she have been in it?

Will send on brownie recipe once I hunt it out.

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DeeDee Ramona said...


I remember that all the poses had her out of the chair, but with the chair very prominently displayed in the photo.

Sadly, I think that in order to get it through to the general public that a woman who uses a wheelchair is just like everyone else, and can also be a sexy, goregous model, they have to take her out of the chair so people can get a good look at her bod and see it's the same as theirs (except the model is significantly better-looking). They shouldn't have to do this, of course....